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Nike declared 'size doesn't matter' as it launched its first ever plus-size range with 
a campaign that celebrates the diversity of women's bodies.



The faces of the new line include bloggers Grace Victory and Danielle Vanier, models Paloma Elsesser and Naomi Shimada and US track and field athlete Amanda 
Bingson.

The women's plus-size collection features sports clothes - including tops, tights, hoodies, shorts and sports 
bras - in sizes from 1X to 3X.











Milestone: Nike has launched its first ever plus-size range, pictured 
on bloggers Grace Victory, left, and Danielle Vanier, right











Changing direction: The sportswear brand said it wants 
to celebrate the diversity of women's bodies through the range, pictured 
left on model Naomi Shimada and right on Vanier

The new line marks a change in direction for the 
brand. 

Although Nike has been selling plus-size products for the last ten years, generally its women's clothes 
do not go above an extra-large.

Until last year - when the company's sports bra campaign featured Elsesser 
and yoga instructor Claire Fountain - ads for the 
brand have typically featured 'straight'-sized models.


Prices for the new line, which is now on sale in stores and online, range from $32 for dry tempo running shorts to $175 for the hypershield running jacket.  




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Strong women: As well as Victory, pictured right, the campaign also stars Paloma Elsesser and US 
athlete Amanda Bingson, left





New range: Nike Women's plus-size collection features 
sports clothes - including tops, tights, hoodies, shorts and sports bras - in sizes from 1X 
to 3X

The brand said in the future it plans to expand its plus-size range further 
to incorporate 'more premium products and sizes'.

Helen Boucher, vice president of women's training apparel, said the line reflects the fact that 
today young girls today want to be 'strong'.

She added: 'And while strong looks different for everybody, what's consistent in athletes 
today is that fitness is very much a part of her lifestyle... 

'Ultimately, beauty comes in all shapes and sizes 
and being strong is beautiful. Strong is the keyword for us, size doesn't matter.' 











Culture shift: The new line marks a change in direction for the 
brand











Inclusive: The campaign, shot by JKG Photography, features 
women of a diverse range of sizes

The campaign, shot by JKG Photography, features women of a diverse range of sizes.    

'I'm beyond proud to have been chosen to collaborate with such a huge brand.
Major props to Nike for working with plus size influencers,' Vanier wrote on Instagram.



London-based model Shimada added: 'Thank you Nike Women for 
letting me rep and be included in this important conversation to show that fit doesn't necessarily always have to mean thin.

'Strength in soul and spirit comes in many different kinds of ways - that's what makes our world 
so beautiful and interesting right?'