How the Business Model of an SEO Company Works 
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While some marketing agencies provide a wide array of services, an SEO company generally focuses its expertise on organic ranking improvements. Their business model can include a monthly retainer, one-time project fees, or performance-based pricing. In the monthly retainer model, the SEO company devotes ongoing resources to adjust strategies, produce new content, and monitor keyword performance. A one-time project might be a large-scale technical overhaul or a complete content revamp. Performance-based pricing, less common but still seen in some arrangements, involves compensation tied to achieving specific milestones like page-one rankings for defined keywords. Regardless of the payment structure, the guiding principle is to consistently enhance the client’s online visibility and measure success through quantifiable data.